When we say we’re a for-purpose brand, we mean it. Our purpose-driven mission, health, and fitness-focused culture, combined with our commitment to giving back are what make us more than just a business or another activewear and athleisure clothing brand. We live our mission. We believe that business can be a powerful force for good. So, rather than adopting a for-profit or nonprofit mindset, we see building responsible and sustainable, purpose-driven business as core to our brand.